Polar

As Polar reached its 90th anniversary, it also needed a brand refresh. A new visual vocabulary was created, harking back to the heritage of the brand, as well as making it relevant to the modern consumer. Patterns were inspired by the textures of pastries, while a curated palette of deep greens lent weight, clarity and freshness to one of Singapore’s oldest brands.

LOCATION
Singapore
YEAR
Completion, 2016
DISCIPLINE
INTERIOR, GRAPHIC, BRANDING
TYPOLOGY
RESTAURANT/BAR
TEAM
Tiah Nanchyuan, Oh Wenxin, Steve Lim, Rebekah Lee