Eye Care People
Reflecting the brand image, we wanted to create a warm homely experience using
a singular language of timber boxes to form
the walls, floor and the furniture.
Year: Completion 2011
Type: Commerical   /  Services: Interior, Branding
Team: Torrance Goh, Gene Tan, Oh Wenxin   /  Photographer: Jeremy San Tzer Ning
 
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Eyecare People is a boutique optical shop nestled in the charming district of Holland Village. It stocks the latest eyewear from top-notched frame designers and is equipped with state-of-the-art instrument for a highly personalised experience that truly cares for your eyes.

Reflecting the brand image, we wanted to create a warm homely experience using a singular language of timber boxes to form the walls, floor and the furniture. These timber elements, in
different shades of lacquer, work together to create display showcases, mirrors, storage cabinets, and even a sink.

The branding of the store takes on a more quirky approach. We took the name, abstracted the spectacle's silhouette and created an anthropomorphic logo. From this, we also created graphical monograms from a stash of falling spectacle frames.